AI Visibility Audit
See what AI says about your brand.
Find out whether the engines your buyers actually ask understand what you do, and whether they name you when someone asks who to trust.
Read today:
ChatGPT
Gemini
Claude
WHY Audit
02
Your visibility problem may not show up in analytics.
Traditional SEO reports show rankings, clicks, and traffic. They cannot show whether AI named a competitor before the buyer ever visited a website. This audit looks at the answer layer directly.
Your visibility problem may not show up in analytics.
I ask the questions your buyers ask before they choose — the category, recommendation, comparison and alternative prompts that decide a shortlist.
Your visibility problem may not show up in analytics.
I ask the questions your buyers ask before they choose — the category, recommendation, comparison and alternative prompts that decide a shortlist.
Where competitors are winning the shortlist
I record which businesses the engines recommend and cite instead of you, and measure a named local competitor against you on the same eight categories.
Where competitors are winning the shortlist
I record which businesses the engines recommend and cite instead of you, and measure a named local competitor against you on the same eight categories.
Whether AI describes you accurately
I check whether the engines understand what you actually do, who you serve and where — and where they get it wrong.
Whether AI describes you accurately
I check whether the engines understand what you actually do, who you serve and where — and where they get it wrong.
Which sources shape the answer
I list the sources the answer was built from: directories, reviews, listings and pages. That list becomes the fix list.
Which sources shape the answer
I list the sources the answer was built from: directories, reviews, listings and pages. That list becomes the fix list.
Deliverables
03
A baseline, a benchmark, and a roadmap.
The audit gives you a practical view of what is happening across the answer layer — and exactly what to do next.
01
Eight graded categories
Website and speed, Google presence, business profile, social, Instagram, competitors, AI discoverability, and how easy you are to contact. Each one gets a letter, not a vibe.
GRADED
01
GRADED
Eight graded categories
Website and speed, Google presence, business profile, social, Instagram, competitors, AI discoverability, and how easy you are to contact. Each one gets a letter, not a vibe.
02
What could not be measured
Any category the tools could not reach is marked unmeasured and left out of the score, rather than guessed at. A number never stands in for something nobody checked.
HONEST
02
HONEST
What could not be measured
Any category the tools could not reach is marked unmeasured and left out of the score, rather than guessed at. A number never stands in for something nobody checked.
03
A named local competitor
One real competitor in your area, measured against you on the same eight categories, so the gap is visible rather than asserted.
COMPARED
03
COMPARED
A named local competitor
One real competitor in your area, measured against you on the same eight categories, so the gap is visible rather than asserted.
04
The sources behind the answer
When an engine answers a buying question in your category, it cites its sources. That list is the fix list — it names where you need to be, instead of guessing.
SOURCES
04
SOURCES
The sources behind the answer
When an engine answers a buying question in your category, it cites its sources. That list is the fix list — it names where you need to be, instead of guessing.
05
What the engines get wrong
Where a model misdescribes what you do, who you serve, or where you serve them — and the schema, listings and source inconsistencies behind it.
FINDINGS
05
FINDINGS
What the engines get wrong
Where a model misdescribes what you do, who you serve, or where you serve them — and the schema, listings and source inconsistencies behind it.
06
The priority fix
Not a punch list. One named gap, chosen because it is the one costing you the most, and scoped tightly enough to actually get done.
ONE THING
06
ONE THING
The priority fix
Not a punch list. One named gap, chosen because it is the one costing you the most, and scoped tightly enough to actually get done.
07
A walkthrough, if you want one
I read every audit myself. If you would rather have it explained than emailed, we can talk it through. No obligation attached to it.
OPTIONAL
07
OPTIONAL
A walkthrough, if you want one
I read every audit myself. If you would rather have it explained than emailed, we can talk it through. No obligation attached to it.
Questions
04
What people ask before they request one
Q.01
Is this the same as an SEO audit?
No. SEO audits focus on rankings, pages, traffic, and technical health. This audit focuses on how AI systems describe, cite, compare, and recommend your brand in the moments buyers ask AI who to trust.
Q.01
Is this the same as an SEO audit?
No. SEO audits focus on rankings, pages, traffic, and technical health. This audit focuses on how AI systems describe, cite, compare, and recommend your brand in the moments buyers ask AI who to trust.
Q.02
Which engines do you actually read?
ChatGPT, Claude and Gemini today, read directly through their APIs. Perplexity and Grok are next. I would rather name the three I actually read than claim a number I cannot show you. It is also grounded in the fundamentals — the engines are reading your site, your listings, your reviews and your social presence, so consistency across those is what moves the answer. Anything I cannot reach is marked unmeasured and left out of the score.
Q.02
Which engines do you actually read?
ChatGPT, Claude and Gemini today, read directly through their APIs. Perplexity and Grok are next. I would rather name the three I actually read than claim a number I cannot show you. It is also grounded in the fundamentals — the engines are reading your site, your listings, your reviews and your social presence, so consistency across those is what moves the answer. Anything I cannot reach is marked unmeasured and left out of the score.
Q.03
Can you guarantee AI will recommend me?
No, and I would be careful with anyone who says otherwise. A guarantee on a search result is a promise about someone else's system. What I can do is find the signals that influence it and fix the ones in your control.
Q.03
Can you guarantee AI will recommend me?
No, and I would be careful with anyone who says otherwise. A guarantee on a search result is a promise about someone else's system. What I can do is find the signals that influence it and fix the ones in your control.
Q.04
Can I implement the fixes myself?
Yes, and plenty of people do. The audit names what to fix and why it matters; nothing about it is locked to me. If you would rather I did it, that is the Foundation Fix — but the audit is useful either way.
Q.04
Can I implement the fixes myself?
Yes, and plenty of people do. The audit names what to fix and why it matters; nothing about it is locked to me. If you would rather I did it, that is the Foundation Fix — but the audit is useful either way.