FREE RESOURCES
Practical guides for a clearer online presence.
Understand search visibility, compare proposals and choose useful next steps. Read practical guidance online. Some downloads ask for an email; each resource explains its access.
Guide

Website maintenance checklist for small businesses
A practical monthly checklist for business details, phone usability, working inquiries and clear technical responsibilities, with a two-page download.
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Guide

Website maintenance checklist for small businesses
A practical monthly checklist for business details, phone usability, working inquiries and clear technical responsibilities, with a two-page download.
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Guide

AI search optimization, in plain English
Learn what AI search optimization means, how it builds on SEO, and what service businesses can improve so customers can find, trust, and contact them.
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Guide

AI search optimization, in plain English
Learn what AI search optimization means, how it builds on SEO, and what service businesses can improve so customers can find, trust, and contact them.
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Guide

GEO vs SEO vs AEO: what should your business pay for?
Understand SEO, AEO, and GEO in plain English. Compare proposals, choose useful work, and see which evidence matters for your service business.
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Guide

GEO vs SEO vs AEO: what should your business pay for?
Understand SEO, AEO, and GEO in plain English. Compare proposals, choose useful work, and see which evidence matters for your service business.
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Guide

Help customers find and choose your business in AI search
Help customers find and choose your business. Use a five-minute website check and a practical 30-day plan, with clear limits on AI-search results.
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Guide

Help customers find and choose your business in AI search
Help customers find and choose your business. Use a five-minute website check and a practical 30-day plan, with clear limits on AI-search results.
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Guide

GEO Readiness Checklist
Twelve practical Google Search and content checks, with a printable action log. No ranking or AI-citation guarantees. Free three-page PDF.
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Guide

GEO Readiness Checklist
Twelve practical Google Search and content checks, with a printable action log. No ranking or AI-citation guarantees. Free three-page PDF.
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Guide

The Four Levels of AI
From a chatbot you ask questions to agents that run recurring work on their own. The four levels, where my own team sits, and how to move up one.
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Guide

The Four Levels of AI
From a chatbot you ask questions to agents that run recurring work on their own. The four levels, where my own team sits, and how to move up one.
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Guide

My Content Agent Team, Step by Step
The setup behind my content: one YouTube video in, a week of posts out, and nothing goes live until I say yes. Every agent, every rule, copy and paste.
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Guide

My Content Agent Team, Step by Step
The setup behind my content: one YouTube video in, a week of posts out, and nothing goes live until I say yes. Every agent, every rule, copy and paste.
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Guide

The Dots Setup Guide
My setup for dots, OpenAI's new always-on assistant: check you can get it, start it, connect only what it needs, and set approval rules before it sends or spends anything. About 15 minutes.
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Guide

The Dots Setup Guide
My setup for dots, OpenAI's new always-on assistant: check you can get it, start it, connect only what it needs, and set approval rules before it sends or spends anything. About 15 minutes.
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Guide

Your Client Work Is Your Content
How I'd turn the explaining you already do for clients into a Reel and a page on your website. About 20 minutes to set up.
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Guide

Your Client Work Is Your Content
How I'd turn the explaining you already do for clients into a Reel and a page on your website. About 20 minutes to set up.
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Guide

The 3-Search Test
The three searches a buyer runs before they call you: the AI answer, the reviews and YouTube. How I check if a business shows up in each. About 15 minutes.
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Guide

The 3-Search Test
The three searches a buyer runs before they call you: the AI answer, the reviews and YouTube. How I check if a business shows up in each. About 15 minutes.
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Guide

How to optimize your content for AI search
How to optimize content for AI search: rewrite one service page with five moves, a before-and-after example, and sources from Google's own guides.
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Guide

How to optimize your content for AI search
How to optimize content for AI search: rewrite one service page with five moves, a before-and-after example, and sources from Google's own guides.
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